The way we communicate with one another has changed forever thanks to the advent of the internet. Just walk through any major transit system, anywhere in the world and you will find a sea full of walking zombies. Many with their heads down and eyes firmly fixed on their mobile devices. It seems our love affair with digital devices has rendered us helpless and has us highly addicted to our screen time.
For a digital marketer to succeed, they must not only know how to effectively reach their mobile hungry audiences but how to prompt them to take the desired action.
What are the three C’s for digital media marketers? Be creative with your content, give customers what they want through high-quality videos and lastly get more digital knowledge under your belt by getting certified!
BE CREATIVE…
If you want to leave a lasting impression with your digital audience, then you need to get creative. In order to effectively reach your readers, you must create helpful content that gives them the exact information they want, where they want it, when they want it and how they want it. While you can have the most well-written article in the world, but if your digital playground is esthetically unappealing, hard to navigate, not mobile or SEO optimized, lacks credibility or just plain boring, I wish you luck. That’s because your competitor will soon scoop them up and you’ll be left scratching your head, wondering what went wrong.
Online consumers want to be engaged every step of the way, so you must ensure that you are entertaining them every step of the way through creative educational content that’s irresistible to your audience. This creates good brand awareness and sets them up to hear all about your products or services.
GIVE YOUR CUSTOMERS EXACTLY WHAT THEY WANT…
Another big trend that has become a mainstream staple is watching high-quality content videos. More and more Facebook posts are no longer static shots but being replaced by creative and fast paced videos. It’s as easy and economical as filming on your smartphone with a mini tripod, editing it down and adding all your bells and whistles and then publishing on your desired platform.
Experts predict that the trend is here to stay so marketers must create engaging videos to meet this new demand. Facebook’s advertising revenue from mobile has spiked this past year due to the explosion of live streaming and insatiable demand for online videos. This hunger will only get bigger in the next few years.
GET THAT PIECE OF PAPER AND GET CERTIFIED!
Want to impress with your digital know-how? Well go ahead and prove it to yourself! Get certified to become an ‘expert’ because you’ll have to go through intense online training and testing to learn some serious tricks of the digital trade. A few of the more popular in-demand skills include Google Analytics, comScore, and Facebook blueprint.
While certifications like these will benefit you here and now, don’t forget digital marketing technology can change in the blink of an eye. While the tools may shift, knowledge is always power. Being aware of the latest and upcoming trends will always pay off in the long run. If you want to win in the digital marketing arena, keep your ears open to what digital influencers are talking about and your eyes on the next hot new digital trend.
By following the 3 C’s of digital marketing: getting creative with your content, giving your customers what they want through high-quality videos and getting certified may make all the difference to make you stand out from your competitors online.
creative*content*marketing 