Which agencies are dedicated to reaching diverse cultural audiences in the GTA?
AV Communications Multicultural Marketing specializes in developing marketing and advertising strategies targeted to ethnic communities through advertising, public relations, grass roots events and other non-traditional communication programs. Founded by two marketing and communication experts who are immigrants from the Philippines themselves, the agency is celebrating its 15th year. It has gained its reputation as one of the most effective and versatile multicultural marketing agencies.
Balmoral Multicultural Marketing established since 1989, Balmoral Multicultural Marketing specialisizes in marketing to Canada’s diverse ethnic communities. Balmoral is a full-service marketing & advertising agency helping clients target Canada’s growing multicultural communities.
DV8 Communication is a full-service multicultural advertising agency with a proven track record of delivering impactful marketing campaigns. In-depth knowledge of various industries and cultures gives them a clear advantage in understanding the needs of ethnic consumers.
Dyversity Communications has over 21 years of ethnic advertising and marketing success, this 40-strong, full-service, award-winning agency has been spearheading growth in the burgeoning multicultural markets, for its roster of blue-chip clients. The agency’s multicultural expertise extends from Chinese and South Asian, to Korean, Japanese, Vietnamese, Russian, Iranian, Portuguese, Hispanic, Filipino, Greek and Arabic, and many others.
Ethnicity Multicultural Marketing + Advertising Inc. is a multicultural marketing insights, strategy, creative and execution firm dedicated to helping companies drive new growth and sales by engaging ethnic communities. In a short three years, they have a proven track record in developing innovative and creative multicultural solutions across traditional and non-traditional channels.
EthnoDialogue|Multicultural Marketing combines proprietary data and panel insight to identify opportunities and grow market share in the diverse Canadian marketplace. They successfully integrate multimedia marketing solutions for the multicultural marketplace, with expertise in Chinese, South Asian, Eastern European, Spanish, Arabic, and Canadian mass markets.
Focus Communications Inc. is a national full-service communications agency that has developed award-winning full-service marketing campaigns and events for clients in a diverse range of sectors — financial services, hospitality, consumer packaged goods, health and wellness, auto, and real estate. The agency boasts to have an in-depth understanding of the complex multicultural markets which has allowed them to develop an unparalleled network in the community and implement 360-degree marketing communication strategies and programs founded on critical cultural insight.
KOO MULTICULTURAL (a division of Cosette) KOO was established in 1983 and became part of the Cossette family in 2000. They stand for culturally insightful, strategic thinking balanced with innovative and compelling creative that delivers results
Maple Diversity Communications is an ethnic ad agency that is 100% focused on the 20% of the Canadian market who are ethnic consumers. Strengths include: Ethnic Creative services – Ethnic creative development and cultural adaptations (Cultural expertise in: Traditional & Simplified Chinese, Hinglish, Punjabi, Hindi, Urdu, Tamil, Gujarati, Arabic, Korean, Filipino, Hispanic and more…)
McCann Canada established for over a century and they too realize the power and reach of multicultural marketing. That’s why they’ve created an entire division, ‘McCann Cultura‘ comprised of a specialty team dedicated to connecting brands with Canada’s multicultural consumers. From the largest immigrant communities to the narrowest sub-sections of any population, they are focused on fostering authentic, meaningful connections with every target market. Their in-house team comprises native speakers of: Cantonese, Mandarin, Punjabi, Hindi, Tamil, Urdu, Korean, Tagalong, Russian and Arabic.
Monsoon Communications are making a difference in “diversity marketing” with smart strategies and consumer insights that lead to positive changes in consumer behaviour and brand choice. Whether it is leveraging cultural insights in the consumer’s path to purchase, or producing relevant and engaging creative that helps brands truly resonate with the ethnic audience, with a focus on strategy drives everything they do. Years of experience in developing brand strategies and integrated communications programs has taught them the importance of understanding the big picture for your brand, for your overall corporate mission and your business goals.
Opal Marketing Group Inc. is a multicultural marketing and advertising agency that offers fresh value propositions, brand positioning and go-to-market strategies to build on existing communications in line with cultural insights. OPAL provides strategic marketing solutions and meet the need for innovative brand communications, cost-effective market research and engaging content that sets them apart to make companies brands ‘awesome’.Bonus tip: Also don’t forget about Freelance Marketers! If you feel that you don’t have a big enough advertising budget for the multicultural market you’re targeting, don’t underestimate the power of a reputable freelance cross cultural marketer. Some independent cultural PR agents/advertising gurus working within certain cultural communities have first-hand knowledge on how best to reach your target demographic. These types of freelancers are usually best found through word of mouth or personal recommendations.Talking about reaching diverse audiences, are you curious as to what are the secrets for multicultural marketing success? Be sure to keep reading my blog as I’m going to break down an award winning the campaign to figure out how to win over the hearts and wallets of ethnic audiences in Toronto.